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Nicole CrimaldiTop 10 eCommerce Plugins for WordPress
by at 7am, May 16th, 2012 / 4 Comments »

Have a blog for your eCommerce site? Use the most easy-to-install social media buttons to drive traffic to your site. Use Shareaholic for WordPress.

 

If you run an eCommerce business via your WordPress site or if you are considering selling products and services on your blog to monetize it, then you will love the list below. Which eCommerce plugin could your site benefit from? Let us know in the comments below!

1. WP e-Commerce

This easy-to-install free shopping cart plugin simplifies the shopping experience for your customers with new product widgets, free shipping options, and quantity discounts. To assist your site’s marketing, the plugin also offers search engine friendly URLs and a product specific sale feature.

WP e-commerce

Download the WP e-Commerce Plugin | Price: FREE

2. PayPal Payment Terminal for WordPress

With PayPal being ubiquitous for online shopping, splurge a little on this plugin and enjoy features that allow you to view all of your  transactions, sort your transactions list, and also gives you and the purchaser automatic notifications throughout the purchasing process.

PayPal Terminal for WP

Download the PayPal Payment Terminal Plugin | Price: $12

3. Cart 66 Lite

Use this plugin if your site is dedicated to offering several products and services. The  plugin’s features will make shipping both physical and digital products easy, and you can experience the Amazon S3 integration for all of your digital products. You can also manage orders effectively and use custom fields for products.

Cart66

Download the Cart 66 Lite Plugin | Price: FREE

4. eShop

Utilize eShop if you want customers to create profiles to sign up on your site to purchase your products and services. It also allows you to view basic statistics and download your sales data for your convenience. Also enjoy multiple gateways like PayPal, WebtoPay, iDeal, and other popular portals.

Eshop

Download the eShop Plugin | Price: FREE

5. Yak for WordPress

YAK stands for “Yet Another Kart,” but in my opinion, this shopping cart really stands out from the rest.  This free WordPress plugin is one of my favorite shopping cart solutions because it allows the user to create products from either posts or pages and also includes a basic XML feed. You will enjoy the configurable shipping address feature and your customers will love the plugin’s order tracker.

YAK

Download the Yak Plugin | Price: FREE

6. WPdeposit

I love Themeforest’s WPdeposit for any site that needs a deposit system for advertisements, subscriptions and the like. Aside from offering PayPal, Authorize.net and iDeal as gateways, manual bank payment is also an option. The plugin also comes with a full developer guide that can be used to create and customize a module for your site.

WPDeposit

Download the WPdeposit Plugin | Price: $15

7. WooCommerce

WooCommerce is known as the plugin that allows you to sell anything on your site, “beautifully.” This plugin is backed by the Woo brand which will give your site what I like to call “e-credibility.” Some of the best features include local and international delivery as well as extensions for creating personalized products and Google Product Feed.

WooCommerce

Download the WooCommerce Plugin | Price: FREE

8. WP Auctions

This plugin is acclaimed among many WordPress users as the best Auction plugin there is, so a little investment for auctioning items on your site via this plugin is probably worth it. Enjoy 3 bidding engines, registered only users and reserve price features as well as options for Pro and Pro Plus plugin.

WPAuction

Download the WP Auctions Plugin | Price: $35-$279

9. WP Live-Shopping Widgets

This plugin is one every eCommerce site should use. Using this widget, you can showcase featured shopping offers in the sidebar of your website. Use the “live-shopping” widget to create custom badges, buttons and banners that pull in your products and draw attentions, clicks and hopefully new sales!

Download the WP Live-Shopping Plugin | Price: FREE

10. ArtPal

Originally intended for artists to be able to sell their materials online, the ArtPal plugin offers easy PayPal integration and professional support for business to business sales, as well as real-time sales updates so that you never have to worry about selling a product twice.  Whether you’re selling your artwork or a hard product, you’ll like ArtPal!

Download the ArtPal Plugin | Price: FREE

Which eCommerce plugin could YOUR site benefit from? Let us know in the comments below!


Janet AronicaWeber Shandwick’s Marcy Massura and Adam Keat’s Advice for Bloggers [BlogWorld Preview]
by at 8am, May 15th, 2012 / Comment »

Want more traffic and shares for your content? Use Shareaholic’s social share buttons.

In just a little over a month, Shareaholic is headed to Blogworld & New Media Expo in New York to network and learn from other bloggers! We couldn’t be more excited, and we’d thrilled to be able to exclusively offer the Shareaholic community a sneak peak at some of the learnings to be had at the big event, plus a 10% discount on registration with the registration code SHARE10.

To give you a sense of the awesomeness that is BlogWorld, I present to you Marcy Massura, Digital Supervisor for Weber Shandwick and Adam Keats, SVP of Digital Communications for Weber Shandwick.

They’re leading a session to help bloggers learn how to go about working with agencies and brands, which is pretty helpful stuff especially for the Shareaholic crowd. (I see a ton of lifestyle bloggers out there! There are probably a lot of brands who would want to work with you if they aren’t already trying to.)

To give you a preview of the lessons they’ll teach in their session, here are Marcy and Adam’s tips on blogger and brand partnerships:

1.    What is the usual process for bloggers to start working with agencies and brands?

The relationship can start many different ways

  • An agency might see that a blogger produces compelling, engaging (and at times humorous) content and could decide to reach out to see if the blogger would be interested in working with the agency and one or more if its brands on a future program
  • A blogger might send a media kit to someone at an agency to make them aware of their capabilities and digital footprint – and the ones that cut through the clutter are not only those who can show they have an audience, but ones that offer that audience something unique that makes their content stand apart from other bloggers
  • And frequently, agency professionals meet and learn about bloggers through real-life events, including social media / blogging conferences and events — or just by consuming a blogger’s content online in whatever format it exists (blog posts, YouTube videos, Pinterest photos, etc.) and the relationships form organically.

2.    What resources are there for bloggers to learn about this process? If I’m a food/wine blogger, how do I learn about advertising opportunities versus sponsored posts vs. becoming a brand evangelist… and what might be a fit for me?

There are no traditional resources per say. If a blogger is interested in advertising, they should work with an affiliate advertiser or advertising network. Sponsored posts and brand promoters are things that are generally directed from the agency to the blogger. Bloggers have to make the ‘is this a fit’ decision when they are given those opportunities.

3.    How should someone approach an agency or brand they want to work with?

    • Create a succinct media sheet, that includes all stats about digital footprint, successful campaigns for other brands and audience demographics.
    • Reach out to contacts within the agency and let them know you are ‘brand friendly, professional and eager to work with them.
    • Ensure you explain your unique value proposition.  If you’re a food and wine blogger, how is your content and the audience that consumes it different or better than any other blog or any other audience that consumes that content.

4.    What metrics or goals should someone focus on to reach a point where they could be someone that agencies or brands would be someone they’d want to work with?

Metrics and goals can vary widely depending on the client and campaign but one of the most important things to understand is that awareness (e.g. Page views, video views, time on site, bounce rate) is as important as engagement (comments, likes, etc.)  Some brands are seeking lots of eyeballs while others care less about the eyeballs and want deeper engagement.

5.    Anything that bloggers should be wary of?

Don’t cheat the system. Don’t lie about your reach or influence.  Don’t buy Twitter followers so that your “reach” exceeds a certain number.  Bloggers are great at what they do and so are we: if it looks like you’re dishonest with your own personal brand, odds are a brand won’t be interested in trusting you with its brand.

Such great advice! You can keep up with Marcy on Twitter @MarcyMassura and follow her personal musings at http://marcywrites.com. You can follow Adam on Twitter too at @akeats. Got specific questions on this topic you’d love to learn in the presentation or in general? Let us know in the comments?


Heather RastHow to Clear Your Head to Come Up With New Blog Post Ideas
by at 12pm, May 14th, 2012 / 1 Comment »

Running a blog for your brand? Get the most shares and traffic for your content with  Share the easy way – get Shareaholic for your blog.

Routines hold important places in our lives. They serve as a sort of autopilot assistant or cruise control mode we rely on for managing recurring tasks and static processes. Over time, routines can help us become more productive as we maximize our “think” time by compressing our “rinse and repeat” time.

But let’s face it. Routines can get old. Repetition can become boring, especially when you’ve mastered the more subtle skills or character-building requirements buried deep within the routine process. “Same old, same old” can bring about a certain amount of risk when you’re faced with assignments that require creativity, like producing great new blog content. The risk may be compounded when concepts like frequency and recency play a role, as they do with Internet marketing. Think stale blog, flagging readership, and outdated eBooks.

So how can you overcome the tug of inertia or the siren’s song of Facebook and Twitter when you’re charged to develop sizzling content on a never-ending schedule?

Here are a few ideas that could clear the log jam from your brain so that creative (and productive) waters can flow again:

A License to Play

My favorite way to endure weekly status meetings calls for bean bags, canisters of Play-Doh, boxes of Legos, bright colored pencils, artists pads, Twizzlers and Starburst. If that sounds a little Romper Room to you, maybe it’s because tapping into the kind of free-association play children excel at (and we hardened, time-bound adults forget) can actually be really productive. Sure, someone in the group has to be the ringmaster to keep the animals in the tent and generally on task. But assuming there’s a semblance of an agenda and structure in place, meetings can be quite illuminating when people are given simple tools to help them relax and deconstruct a problem with lowered inhibitions.  The group needn’t be exclusive to copywriters, social media coordinators or marketing managers in order to stimulate a conversation that births a content idea.

Variations:  Start the meeting with a round of Mad Libs, Name That Song (you can hum a few bars of a ‘70s tune, can’t you?), or even Eye Spy using the board game or children’s book series. Another route is to supply magazines, scissors, construction paper and paste so everyone can make a themed collage (incentivize the gang with paid lunch or a couple of hours of paid community service hours). Lastly, you could go all Apollo 13 – in other words, get people in the group talking about how to solve a particular business problem without some of your standard tools or resources.

The point:  people will laugh, joke, and create any number of un-artful, inelegant stuff. But the process will get them talking, stimulate thinking, and expose new problems and ideas…all potentially content-worthy.

Sweat: The Fog Lifter

Whether you opt for the constancy of the open road or treadmill (Forrest showed us running can get you to a new mental place), or something like martial arts or kickboxing that demands synapses fire at a more frenetic pace, regular exercise can keep your mind sharp and your body loose. Both benefits come in handy when you’re typing like a mad person for blocks of hours working on a deadline.

Variations:  Try walking around the block over lunch, whether solo or with co-workers. The scenery and environment could spark an idea you wouldn’t have had otherwise. Push things farther by trying a sport or exercise you’ve never done before, and really commit to mastering any techniques. For instance, a friend of mine who’s a good sprinter joined a co-ed adult soccer team. She’s never played soccer in her life. But her natural sprinting skill and competitive spirit lent something to her game. She’s made new friends, learned a new sport, and connecting the dots between soccer and other aspects of her life.

The point: Increased stamina from physical exercise can boost your productivity as well as improve your health. A mid-day break can release endorphins to make you feel happier and more energetic. Meeting new people – even if you don’t become BFF’s – puts you in contact with new perspectives, experiences, and backgrounds to fill your creativity well.

Embrace Your Newbie

Sometimes we’re reluctant to try new things – whether an ethnic food dish or a subtitled movie – because of an innate fear created by the unknown. Or maybe because we’re cheap and figure the money on something foreign to us would be better spent on a known entity. Either way, abstaining from new experiences tends to shrink our worlds, and that leads to stagnation and myopia.

Consider developing a proposal (or if you’re the manager, approving one) that would allow content development team members to participate in monthly or quarterly excursions as a group. In the past, I’ve wrangled web designers to a yoga studio and content strategists to an art museum and the whole lot to a tour of a printing and finishing company. Those excursions (and others) were very tangential to their core roles – and therefore may fall under scrutiny by the brass – but go a long way toward fostering team cooperation, making folks feel appreciated and free to explore new interests. All of these have a soft line drawn to productivity and efficiency.

Variations:  Explore your horizons when you enroll in a continuing education class (something academic), take an online training course (skill-sharpening), sign up for a group cooking class, enroll in pottery or painting with oils lessons, master Italian through Rosetta Stone, or learn archery.

The Point: Sometimes what you know can hold you back, especially when what you know sets your limits for how you problem-solve or perceive issues, people, and business.

Go Get All Cerebral on Me

Growing up, you probably thought your old man was a n00b most of the time (unless you were one of the kids who didn’t, in which case, those of us who suffered through embarrassing dad moments than we care to count despise you). But we’re adults now, and can appreciate some of dad’s wisdom, if not his methods.

You’ve learned enough, well, never. So look around at the seasoned, accomplished, veteran professionals around you have to say. Do you write content for a tech startup? Find a computer science or business professor willing to trade espresso for ear-bending time. Find your local SCORE chapter, then set up some mentoring sessions with a counselor. Most colleges with business schools sponsor an entrepreneurial program – is that a chance to make connections and grow? Have you scoured Amazon, SlideShare, Scribed, DocStoc, and YouTube for advice, inspiration, and insights from others knee-deep in a category or industry like yours? What can former business owners Grandpa or Uncle Stu teach you about keeping customers happy?

The point: Just because you’re working for today’s shiny object doesn’t mean there isn’t something to learn from someone who walked the cutting edge a few decades ago. Or even someone today doing innovative work outside of your vertical.

Idea Free-for-All

What makes you angry? Sad? Happy? What was that Facebook status update – the one that made you roll your eyes or come this close to firing off a combustible response – what was that about? The people whose blogs you read – on whose blogs are they commenting? Thumb through the print editions of industry and trade magazines (I know, I know – so old skool) – often there are features and story highlights in the print editions that don’t make it to the forefront of the online version.

How do some of your favorite online marketing and social media practitioners make producing (good) content look easy? Chris Brogan recently looked to prolific writer Mitch Joel for insight, and a meme was born. Jason Falls, Chris Penn, Gini Dietrich, and Mark Schaefer share their writing methods – how else – in blog posts you won’t want to miss.

What about you? Have you perfected any techniques or habits that have helped you become a highly productive writer? Plan, write, and edit like a rock star? Are there any tools you wouldn’t give up? Let us know in the comments!

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Heather Rast is Principal of Insights & Ingenuity, a brand-building Internet marketing firm. She helps clients earn brand preference through thoughtful positioning, useful content, and supportive online communities. Heather writes frequently for Social Media Explorer, MarketingProfs, and Content Marketing Institute. She’s @heatherrast on Twitter.