Shareaholic

Ali Luke5 Crucial Tips for Editing Your Own Writing
by at 8am, May 17th, 2012 / Comment »

Measure the effectiveness of your writing. Get free analytics on traffic and shares when you use Shareaholic for your blog.

Editor’s note: This month, we’re featuring interviews and guest posts from the fantastic minds speaking at the 2012 Blog World & New Media Expo! Ali is leading a session on content creation. Shareaholic is pleased to offer our community a 10% discount with the registration code SHARE10 – so register today! Now, for Ali’s post:


Are your blog posts, mailouts, sales pages and ebooks as successful as they should be?

If you always end up dashing them off in a hurry (or if you fret over every comma but never make any structural changes) then you’re falling down at the editing stage of writing.

No writer, however good, produces a perfect first draft – but every writer, however inexperienced, can hugely improve their work through editing.

Here are five crucial tips that you need to follow:

#1: Allow Plenty of Time for Editing

Maybe you’re always hitting “publish” right on deadline, or every Tuesday is a mad scramble to get your newsletter out.

If you never have time to edit properly, then write fewer pieces of content. Most readers are overwhelmed with blog posts and emails, and they’d rather have one great post each week instead of five mediocre ones.

#2: Write Then Edit

Do you find yourself editing the start of every sentence before you get as far as the period?

If you edit while writing, you’re going to make slow progress. You might never finish a piece because you get bogged down part way, or because you keep changing your mind. It’s much more efficient to get the whole thing written first and then turn your hand to editing.

#3: Let Your Work Rest Before You Edit

Perhaps you already edit your work, by changing around a few words around as soon as you finish each piece.

Instead, let each piece of content rest – for a few hours, or a few days – before you start editing. That way, you’ll see it with fresh eyes. Yes, sometimes you’ll need to edit immediately – but that should be a rare exception, not a habit.

#4: Fix Big-Picture Problems First

When you begin to edit, do you start fixing typos and fiddling with punctuation?

The first stage of editing is to get the focus, structure and flow of your post right. That might mean cutting, adding or rearranging paragraphs (or whole chapters, in an ebook) or altering the tone or style. There’s no point perfecting every sentence in a chapter that you later cut completely.

#5: Edit for Spelling, Punctuation and Grammar Last

If you’ve ever had a reader point out an embarrassing spelling mistake – one that’s been on your site for weeks or months – then you’ll know why getting the details right is so important.

Once you’re happy with the overall shape of your post, you can fix typos, spelling and grammar mistakes, and punctuation errors. That means reading through carefully, paying attention to anything that your spell-checker flags up – but also watching out for commonly confused words, like “its” and “it’s”.

Editing might not seem very exciting or creative … but it’s a crucial part of the writing process. By developing strong editing skills, you can make sure that your message comes across loud and clear. If you’ve got any questions, or any tips of your own to share, just pop a comment below.

Post image from Flickr by Nic’s events

Bio: Ali Luke is a writer and writing coach based in the UK, and blogs for writers at her site Aliventures. For more guidance on how editing fits into the writing process, check out her post The Four Essential Stages of Writing.


Nicole CrimaldiTop 10 eCommerce Plugins for WordPress
by at 7am, May 16th, 2012 / 4 Comments »

Have a blog for your eCommerce site? Use the most easy-to-install social media buttons to drive traffic to your site. Use Shareaholic for WordPress.

 

If you run an eCommerce business via your WordPress site or if you are considering selling products and services on your blog to monetize it, then you will love the list below. Which eCommerce plugin could your site benefit from? Let us know in the comments below!

1. WP e-Commerce

This easy-to-install free shopping cart plugin simplifies the shopping experience for your customers with new product widgets, free shipping options, and quantity discounts. To assist your site’s marketing, the plugin also offers search engine friendly URLs and a product specific sale feature.

WP e-commerce

Download the WP e-Commerce Plugin | Price: FREE

2. PayPal Payment Terminal for WordPress

With PayPal being ubiquitous for online shopping, splurge a little on this plugin and enjoy features that allow you to view all of your  transactions, sort your transactions list, and also gives you and the purchaser automatic notifications throughout the purchasing process.

PayPal Terminal for WP

Download the PayPal Payment Terminal Plugin | Price: $12

3. Cart 66 Lite

Use this plugin if your site is dedicated to offering several products and services. The  plugin’s features will make shipping both physical and digital products easy, and you can experience the Amazon S3 integration for all of your digital products. You can also manage orders effectively and use custom fields for products.

Cart66

Download the Cart 66 Lite Plugin | Price: FREE

4. eShop

Utilize eShop if you want customers to create profiles to sign up on your site to purchase your products and services. It also allows you to view basic statistics and download your sales data for your convenience. Also enjoy multiple gateways like PayPal, WebtoPay, iDeal, and other popular portals.

Eshop

Download the eShop Plugin | Price: FREE

5. Yak for WordPress

YAK stands for “Yet Another Kart,” but in my opinion, this shopping cart really stands out from the rest.  This free WordPress plugin is one of my favorite shopping cart solutions because it allows the user to create products from either posts or pages and also includes a basic XML feed. You will enjoy the configurable shipping address feature and your customers will love the plugin’s order tracker.

YAK

Download the Yak Plugin | Price: FREE

6. WPdeposit

I love Themeforest’s WPdeposit for any site that needs a deposit system for advertisements, subscriptions and the like. Aside from offering PayPal, Authorize.net and iDeal as gateways, manual bank payment is also an option. The plugin also comes with a full developer guide that can be used to create and customize a module for your site.

WPDeposit

Download the WPdeposit Plugin | Price: $15

7. WooCommerce

WooCommerce is known as the plugin that allows you to sell anything on your site, “beautifully.” This plugin is backed by the Woo brand which will give your site what I like to call “e-credibility.” Some of the best features include local and international delivery as well as extensions for creating personalized products and Google Product Feed.

WooCommerce

Download the WooCommerce Plugin | Price: FREE

8. WP Auctions

This plugin is acclaimed among many WordPress users as the best Auction plugin there is, so a little investment for auctioning items on your site via this plugin is probably worth it. Enjoy 3 bidding engines, registered only users and reserve price features as well as options for Pro and Pro Plus plugin.

WPAuction

Download the WP Auctions Plugin | Price: $35-$279

9. WP Live-Shopping Widgets

This plugin is one every eCommerce site should use. Using this widget, you can showcase featured shopping offers in the sidebar of your website. Use the “live-shopping” widget to create custom badges, buttons and banners that pull in your products and draw attentions, clicks and hopefully new sales!

Download the WP Live-Shopping Plugin | Price: FREE

10. ArtPal

Originally intended for artists to be able to sell their materials online, the ArtPal plugin offers easy PayPal integration and professional support for business to business sales, as well as real-time sales updates so that you never have to worry about selling a product twice.  Whether you’re selling your artwork or a hard product, you’ll like ArtPal!

Download the ArtPal Plugin | Price: FREE

Which eCommerce plugin could YOUR site benefit from? Let us know in the comments below!


Janet AronicaWeber Shandwick’s Marcy Massura and Adam Keat’s Advice for Bloggers [BlogWorld Preview]
by at 8am, May 15th, 2012 / Comment »

Want more traffic and shares for your content? Use Shareaholic’s social share buttons.

In just a little over a month, Shareaholic is headed to Blogworld & New Media Expo in New York to network and learn from other bloggers! We couldn’t be more excited, and we’d thrilled to be able to exclusively offer the Shareaholic community a sneak peak at some of the learnings to be had at the big event, plus a 10% discount on registration with the registration code SHARE10.

To give you a sense of the awesomeness that is BlogWorld, I present to you Marcy Massura, Digital Supervisor for Weber Shandwick and Adam Keats, SVP of Digital Communications for Weber Shandwick.

They’re leading a session to help bloggers learn how to go about working with agencies and brands, which is pretty helpful stuff especially for the Shareaholic crowd. (I see a ton of lifestyle bloggers out there! There are probably a lot of brands who would want to work with you if they aren’t already trying to.)

To give you a preview of the lessons they’ll teach in their session, here are Marcy and Adam’s tips on blogger and brand partnerships:

1.    What is the usual process for bloggers to start working with agencies and brands?

The relationship can start many different ways

  • An agency might see that a blogger produces compelling, engaging (and at times humorous) content and could decide to reach out to see if the blogger would be interested in working with the agency and one or more if its brands on a future program
  • A blogger might send a media kit to someone at an agency to make them aware of their capabilities and digital footprint – and the ones that cut through the clutter are not only those who can show they have an audience, but ones that offer that audience something unique that makes their content stand apart from other bloggers
  • And frequently, agency professionals meet and learn about bloggers through real-life events, including social media / blogging conferences and events — or just by consuming a blogger’s content online in whatever format it exists (blog posts, YouTube videos, Pinterest photos, etc.) and the relationships form organically.

2.    What resources are there for bloggers to learn about this process? If I’m a food/wine blogger, how do I learn about advertising opportunities versus sponsored posts vs. becoming a brand evangelist… and what might be a fit for me?

There are no traditional resources per say. If a blogger is interested in advertising, they should work with an affiliate advertiser or advertising network. Sponsored posts and brand promoters are things that are generally directed from the agency to the blogger. Bloggers have to make the ‘is this a fit’ decision when they are given those opportunities.

3.    How should someone approach an agency or brand they want to work with?

    • Create a succinct media sheet, that includes all stats about digital footprint, successful campaigns for other brands and audience demographics.
    • Reach out to contacts within the agency and let them know you are ‘brand friendly, professional and eager to work with them.
    • Ensure you explain your unique value proposition.  If you’re a food and wine blogger, how is your content and the audience that consumes it different or better than any other blog or any other audience that consumes that content.

4.    What metrics or goals should someone focus on to reach a point where they could be someone that agencies or brands would be someone they’d want to work with?

Metrics and goals can vary widely depending on the client and campaign but one of the most important things to understand is that awareness (e.g. Page views, video views, time on site, bounce rate) is as important as engagement (comments, likes, etc.)  Some brands are seeking lots of eyeballs while others care less about the eyeballs and want deeper engagement.

5.    Anything that bloggers should be wary of?

Don’t cheat the system. Don’t lie about your reach or influence.  Don’t buy Twitter followers so that your “reach” exceeds a certain number.  Bloggers are great at what they do and so are we: if it looks like you’re dishonest with your own personal brand, odds are a brand won’t be interested in trusting you with its brand.

Such great advice! You can keep up with Marcy on Twitter @MarcyMassura and follow her personal musings at http://marcywrites.com. You can follow Adam on Twitter too at @akeats. Got specific questions on this topic you’d love to learn in the presentation or in general? Let us know in the comments?