If you’re a Google Adsense user, you have until September 30, 2015 to comply with their new policy on cookie consent. Google now requires AdSense publishers comply with a European Union directive and ask site visitors’ for permission for using their data. Make sure you read Google’s FAQs.
How to comply with Google Adsense’s User Consent Policy in minutes
The good news is that it is fairly easy to do so if your site is already using Shareaholic with the Cookie Consent App.
The Cookie Consent Banner App actively notifies your visitors with a message that your site uses cookies. You can customize the message and can also choose to either show it to all your site’s visitors or just to those visiting from EU countries. It’s up to you.
This solution is free, works on mobile, is easy to install, and offers a very easy to use configuration wizard. What are you waiting for?
Be sure to explore help documentation here. Should you have any questions regarding this, or any of our features and products don’t hesitate to reach out to us.
Here is a copy of the email Google sent to publishers:
Google Ads Policy Team
Dear Publisher,
We want to let you know about a new policy about obtaining EU end-users’ consent that reflects regulatory and best practice guidance. It clarifies your duty to obtain end-user consent when you use products like Google AdSense, DoubleClick for Publishers and DoubleClick Ad Exchange.
Please review our new EU user consent policy as soon as possible. This requires that you obtain EU end users’ consent to the storing and accessing of cookies and other information, and to the data collection, sharing and usage that takes place when you use Google products. It does not affect any provisions on data ownership in your contract.
Please ensure that you comply with this policy as soon as possible, and not later than 30 September 2015.
If your site or app does not have a compliant consent mechanism, you should implement one now. To make this process easier for you, we have compiled some helpful resources at cookiechoices.org.
This policy change is being made in response to best practice and regulatory requirements issued by the European data protection authorities. These requirements are reflected in changes that have been recently made on Google’s own websites.
Thank you in advance for your understanding and cooperation.
Regards,
The Google Policy Team