Jay Meattle

Advertisers love video because it is a great way to tell their story in front of an engaged audience. Video ads also tend to be very lucrative for publishers, commanding much higher rates than other ad formats.

No Video Content? No Problem.

Up until fairly recently, if you wanted to monetize through video ads, you had to do so before or during an actual video play. That meant publishers without video content could not sell space for video ads, and advertisers were restricted to just running campaigns within video players on sites like YouTube.

But now, with the new Outstream Video Ad format, publishers can monetize video ads between paragraphs of text, like blog posts or editorial content. This is a game changer.

What are Outstream Video Ads?

Outstream video ads are served outside of a video player, between paragraphs of text, typically without sound. They are designed to be 100% viewable, magically deploying and playing when the unit is onscreen. The format is seamlessly integrated within desktop and mobile and is non-intrusive to the user experience.

Example:

Many of the most prestigious publishers in the world have adopted the Outstream Video format to drive revenue: The Washington Post, Conde Nast, Time Inc., Tribune, Mashable, just to name a few.

What about you?

You too can now take advantage of this new ad format with the Shareaholic platform. Enable Outstream Video Ads on your website now or learn more here.

5 Responses to “New Outstream Video Ads to the Rescue”

  1. very informative article. Advertisers love video because it is a great way to tell their story in
    front of an engaged audience. Video ads also tend to be very lucrative
    for publishers, commanding much higher rates than other ad formats.

  2. Nasrin says:

    Hi Jay Meattle, Thanks for ur informative post.

  3. It’s great idea…Thanks Jay!

  4. siddartha reddy says:

    I have enabled it but video adds are not showing up, not even once.

  5. narender says:

    Video ads are good enought but what about the loading speed of the website which will be affeccted by this video ads ?

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