Advertisers love video because it is a great way to tell their story in front of an engaged audience. Video ads also tend to be very lucrative for publishers, commanding much higher rates than other ad formats.
No Video Content? No Problem.
Up until fairly recently, if you wanted to monetize through video ads, you had to do so before or during an actual video play. That meant publishers without video content could not sell space for video ads, and advertisers were restricted to just running campaigns within video players on sites like YouTube.
But now, with the new Outstream Video Ad format, publishers can monetize video ads between paragraphs of text, like blog posts or editorial content. This is a game changer.
What are Outstream Video Ads?
Outstream video ads are served outside of a video player, between paragraphs of text, typically without sound. They are designed to be 100% viewable, magically deploying and playing when the unit is onscreen. The format is seamlessly integrated within desktop and mobile and is non-intrusive to the user experience.
Many of the most prestigious publishers in the world have adopted the Outstream Video format to drive revenue: The Washington Post, Conde Nast, Time Inc., Tribune, Mashable, just to name a few.