The blogosphere is crowded. Every minute of the day, 347 WordPress users publish a new blog post—and that’s not taking into account the usage from any other blog platform. For bloggers, this means it’s becoming harder and harder to stand out from the crowd and showcase your unique viewpoint.
One thing that can help you be noticed by your current and future fans is to develop a personal brand. Like a company, you can develop a brand to set you apart from your “competitors”. Through your tone, your interactions with fellow bloggers, the content you create on your blog and the content you share on social media, you can separate yourself from the pack of other bloggers out there. Though it is essential to being successful blogging, creating a personal brand for your blog actually requires a ton of upkeep.
Luckily, we’re here to help. Use Shareaholic Channels to discover the latest and greatest in our network of 200,000 websites and blogs in almost every category you can think of instead of searching through the internet jungle and hoping to find an awesome blog to follow. Use that content to fuel your own blog post creation or share it on social media as an extension of your brand with the Shareaholic Browser Extension.
I personally browse Channels first thing in the morning then use Buffer in my Shareaholic Chrome Extension to schedule out my favorite posts of the day—that way I’m still sharing great content throughout the day without having to manually tweet every post I like.
Whether you want to be the next Martha Stewart or land a social media gig with your blog, you should think about building your personal brand—just make sure you’re using the right tools to save yourself time!
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