Ginny Soskey

We’ve been excited to watch Pinterest’s growth since the beginning of the year. Tapping into our publisher network of more than 200,000 publishers who reach 300 million people each month, we’ve watched Pinterest send more referral traffic than Google+, LinkedIn and YouTube combined in JanuaryTwitter in February and StumbleUpon, Bing and Google Referral Traffic in June.

Here is the breakdown of the percentage share of visits for each traffic source:

January - August 2012 All Traffic Sources

Last month, we noticed that Pinterest was on track to beat out Yahoo! organic traffic in August–and we were right. In the month of August, Pinterest sent more traffic than Yahoo organic traffic and is now the fourth largest traffic source in the world. 

While it is still far behind both Google organic, direct and Facebook referral traffic with an undetermined business model, Pinterest continues to send more traffic each month to our network of publishers. Just take a look at the graph below to see Pinterest’s growth in comparison with other similar-sized social networks and search engines:

January - August 2012 Pinterest Growth

Over the past few months, Pinterest traffic has been especially hot. Since May, Pinterest traffic has more than doubled in size. Its growth is even more pertinent when comparing it to organic traffic: Since January, Google, Yahoo and Bing organic traffic has decreased by 15.63% on average.

While this loss in organic does not mean the death of search engines, it does mean that you should spread out your marketing efforts for your blog or website to include both SEO and social media. Make sure to keep checking your content analytics, like Shareaholic Analytics, to see which sources are sending you the most traffic.

UPDATE: The latest Shareaholic Reports are available here. Any comments or questions? Email us: press@shareaholic.com

38 Responses to “Pinterest Beats Out Yahoo! Organic Traffic to Become 4th Largest Traffic Source in the World [REPORT]”

  1. release_brian says:

    @MrShivS so many hash tags in your earlier post on interest it made little sense. #ott

  2. RussellAllert says:

    @stevemacalpine I think my blog beats Yahoo ;)

  3. aBrightIdea96 says:

    RT @cubanalaf: Pinterest is now the 4th largest traffic source, beats out Yahoo! http://t.co/vmUG84N0

  4. cineasiefr says:

    @AnaisJulia en France c’est encore light non ?

  5. Doudouck says:

    @altolabs Merci pour ton RT ! A voir si l’engouement pour Pinterest dure… A bientôt pour en discuter j’espère !

  6. Doudouck says:

    @Hoopnod @jimhoa @kaanou Merci pour vos RTs ! A voir si l’engouement pour Pinterest dure… A bientôt ;)

  7. Shareaholic says:

    @KellyOlexa Hey, thanks for sharing our data! :) Really appreciate it.

  8. EvaMariaMarcos says:

    RT @rpicallo Según @shareaholic, Pinterest ya supera a Yahoo! y es el tercer mayor generador de tráfico del mundo http://t.co/B6NskMqQ

  9. MissMediosa says:

    Me either! RT @agquillinan I’m not surprised by news Pinterest Beats Out Yahoo Organic Traffic in August (Twitter too) http://t.co/0mkc32go

  10. glepretre says:

    @MarieDeclercq Et je n’y suis toujours pas… #Pinterest

  11. raulcabrerar says:

    @mfunes Gracias por el retweet :-)

  12. THEDEEWOMAN says:

    @mfunes medio le he hayado el trip al Pintrest, medio…

  13. LimeApp_Fr says:

    @AudreyDepommier merci!

  14. […] Dirige tráfico a tu página web o blog. Según estudio de Shareaholic, lleva más tráfico que LinkedIn, YouTube y Google+ juntos. Fuent […]

  15. […] Pinterest Beats Out Yahoo! Organic Traffic to Become 4th Largest Traffic Source in the World – blog.shareaholic.com […]

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  18. […] pictures of cakes and crafts. With over 70 million active users (and growing), Pinterest is the 4th largest source of traffic after Google, direct traffic, and […]

  19. […] of Pinterest and Instagram increasing at a startling rate, social media is more visual than ever. Shareaholic has identified Pinterest as the fourth largest traffic driver worldwide, and Instagram boasts 150 […]

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