Want to drive even more traffic and shares to your blog? Use Shareaholic to make sharing easier than ever.

Of course you want people to read your blog, and you try to stay up on the latest trends for driving traffic to your content. New, more hyped social networks like Pinterest seem to get all the attention for content marketers and bloggers when it comes to achieving more pageviews. However, if you look at the data, social bookmarking sites like StumbleUpon, Digg, Reddit and Delicious continue to be among the top social media services readers for sharing and major traffic drivers to blogs.

Here are some tips on how you can make the most of social bookmarking sites to get your content in front of new readers.

What Are Social Bookmarking Sites?

First things first, what are these sites? Social bookmarking sites include StumbleUpon, Reddit, Digg and Delicious. Each have their own idiosyncrasies. But for the most part readers post a link to an article they like, select a category for the link and tag it for keywords. Readers can subscribe to newsfeeds to see particular categories of links. In some cases, “voting up” links helps them stay at the top of newsfeeds.

StumbleUpon is a creature of its own. By clicking the Stumble! button at the top left corner of your screen, readers can essentially “channel” surf from site to site until they discover one they like.

5 Tips for Driving Traffic to Your Blog

Here are some things to keep in mind as you try to engage your potential audience on social bookmarking sites.

1. Participate

First and foremost, you’ll have more success if you participate on these sites by not only sharing your own content  but also by curating the content from other people. It’s not a waste of time: You’ll get more blog post ideas by following the popular posts related to your blog audience. You’ll get a sense of what’s already out there and what’s being shared. But like participating in any social network, it can be time consuming if you let it be. Discover where your time is best invested  by digging into your analytics and learning which social networking site is already driving traffic for you. You can discover this in Google Analytics under Traffic Sources/Referrals.

2. Make it Easy For Your Audience to Share

If you’re using Shareaholic’s plugin for WordPress, you can add StumbleUpon, Digg, Reddit or Delicious as a sharing option for your audience under settings.

3. Make Your Headline Count

We’ve written before about how your headline is your first impression and you have to make it count. Same thing goes for social bookmarking sites. Your headline may be the only thing that your potential readers see in a newsfeed like Reddit. Unlike on Twitter or Facebook where a sharer can include a comment or anecdote when they share your content, on many social bookmarking sites it’s the headline alone that needs to describe the value of the content and market it.

To get you started, here are 10 examples of shareable headlines to inspire Digg-worthy titles for your blog posts.

4. Use Visuals

Especially when it comes to StumbleUpon, when your potential readers use social bookmarking sites, they are essentially channel surfing. They are browsing the links on newsfeeds to find something that stands out to them. With StumbleUpon, they are clicking from site to site until they find an article that catches their eye. A great site design helps, but remember that pictures are especially appealing along with a great headline. Before you hit publish on your next blog post, think of it as a TV show. Ask yourself, “If I was channel surfing, would I stay on this show, or would I turn the channel?”

5. Blog Often

Color me obvious, but creating great content on a reliable schedule is a good way to build a community of people who enjoy and are willing to share your posts. It’ll make your blog’s brand more recognizable. When potential readers see a link from you show up in a newsfeed, they’ll be more likely to check it out because you’ve proven yourself. They trust your quality, and are interested to see a new post from you that they haven’t checked out yet.

While these tips are particularly helpful for earning traffic on social bookmarking sites, they’re also sure to help you gain more traffic from other social networks. At the end of the day, great, frequent content gets traffic – no matter where that traffic comes from.

How do you promote your blog on social bookmarking sites? Do you use StumbleUpon to discover things you like to read? Let me know in the comments.

Want more tips on how to drive traffic to your blog? Check out our free guide on how to use Pinterest for content marketing.

  • Janet, I do use StumbleUpon and “like” my own articles (when I think other SU users may like them).  I notice that SU will send a surge of traffic, and then . . . nothing.  Also, depending on how I tag the story SU may send only 4 views, or hundreds.  We SU users ARE channel surfers.  You’re right — a flashy graphic (or, I’ve learned, the prospect of humor!) seems to grab them.  But the bounce rate is high because SU users tend to click next on . . . you guessed it, the StumbleUpon button.  That’s life in the big city.

  • Lloyd Evaroa

    Totally agree with the image comments. My preference is having them at the top, as a pseudo heading

  • Hi Janet! Bookmarking is indeed a great traffic generator activity and we always use this process in every campaign that we had. Bookmarking site like stumbleupon is one of the best bookmarking site I love because it is where most of our traffics came from and its features are best.

  • Hello every one, here it is a good topic to know about the traffic way how they are approaching the blogs. The visualization and the heading are more important for the blogs as well as your post in the social bookmarking site.

  • Hello every one, here it is a good topic to know about the traffic way how they are approaching the blogs. The visualization and the heading are more important for the blogs as well as your post in the social bookmarking site.

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  • vishwanathgems

    Thanks for sharing, very informative and helpful.

  • And now we have Pinterest to Bookmark our Blogs!

  • i found your site through search, yours site is a nice and excellent website.. contents are nice.. will grow higher in future

  • adrianoarwin

    Visuals are very powerful that they drive a lot of attention especially memes.

  • allenlotta

    My talent at SEO is amazing – it can even imitate handicap perfectly.
    But one small thing I know is what the visual can do to your blog traffic especially if you believe in bookmarking sites such as Pinterest or Stumbleupon: Images. Images are the first thing that explains what you have written even before the visitor has yet to read what you’d written. On my blogs: an Image at the top somewhere the end of the post, for instance helps somewhat.
    So? When the bookmarks show up on Pinterest or Stumbleupon: Images. And no offense but I never really cared about cool headings or titles. I just give my images a visual twist. By the way, my blogs receive more traffic from Stumpleupon and Pinterest than Digg or twitter sends. Did I mention I rarely use images on twitter? :) 

    •  @allenlotta  I Agree. Pinterest and StumbleUpon have risen to the top referrers for most of our client’s sites and blogs

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  • thx for sharing. i think it would be useful for everyone.

  • robtaylortrader

    Thanks for the info. Do you have a list of social bookmarking sites that you can connect to with your twitter account.

  • Nice post, very inspired

  • Aurobindo Sahoo

    It’s very fantastic tricks that works nicely after Google Penguin working.

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