Jay Meattle

As you know, Twitter decided to drop support for Share Counts on November 20th, 2015. Twitter share buttons still works, but they no longer have share counters.

twitter-share-counts

We were curious as to whether this change would lead to a decline in sharing activity and share of voice* for Twitter, so we pulled together and analyzed sharing activity data generated across 300,000+ sites that are powered by Shareaholic’s Content Amplification Platform. These sites collectively reach over 450 million unique visitors each month.

* Share of voice is the percentage of Twitter shares, relative to other sharing destinations available such as Facebook, Pinterest, LinkedIn, etc.

Did share counts influence Twitter sharing activity?

twitter-activity_share-of-voice_november-2015

It appears so. Sharing activity to Twitter has declined by 11.28% since November 20th.

What does this mean for site owners?

Over the past few days, quite a few of you reached out wondering whether you should still keep the Twitter share button active on your site. Although early data suggests that there has been a decline in Twitter sharing activity, Twitter remains one of the most popular destinations for sharing content with over 320 million active users. For now we recommend keeping the Twitter Share Button active.

108 Responses to “Sharing to Twitter declines 11% after Twitter kills share counts”

  1. […] one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since Twitter […]

  2. […] a assist of one measure, sure. Shareaholic suggested nowadays that it’s saying 11.28 percent rebate pity a use of a Twitter symbol on a network given that […]

  3. […] one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since Twitter […]

  4. […] Daar hebben we al eerder over bericht. De knoppen werken net als tevoren, maar uit onderzoek van Shareaholic blijkt dat er ruim 11% minder gedeeld wordt. Mogelijk nog belangrijker is dat de  ‘share of […]

  5. […] one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since […]

  6. Mike says:

    It appears as though post-removal the Twitter SOV was in line with the downward trend observed prior to removal. At least based on the chart presented here, it appears that is not removal of the share count that led to the decline, but rather Twitter SOV is generally declining over time.

  7. […] is according to Shareaholic, which says, “We were curious as to whether this change would lead to a decline in sharing […]

  8. […] recente articolo di Shareaholic.com ha mostrato una costante e drammatica flessione delle condivisioni su Twitter: meno 11% di […]

  9. […] 11% after the microblogging platform decided to kill support for share counts, according to a report by content amplification platform Shareaholic. Twitter had decided in September that it would be […]

  10. […] You can see the full report from Sharaholic HERE. […]

  11. Great alternative tool @meattle:disqus I will sure implement for my website.

  12. […] be taken into consideration when thinking of the long-term consequences. Let’s take a look at a study  to see whether this change would lead to a decline in sharing activity and share of voice for […]

  13. […] be taken into consideration when thinking of the long-term consequences. Let’s take a look at a study  to see whether this change would lead to a decline in sharing activity and share of voice for […]

  14. […] The end of Twitter share counts is hitting sharing […]

  15. […] Research done by Shareaholic reveals that since the share counts were removed, the number of URLs shared on Twitter has reduced by 11 percent. […]

  16. […] Research done by Shareaholic reveals that since the share counts were removed, the number of URLs shared on Twitter has reduced by 11 percent. […]

  17. […] Research done by Shareaholic reveals that since the share counts were removed, the number of URLs shared on Twitter has reduced by 11 percent. […]

  18. funkdified says:

    I was tempted to tweet this article, but I didn’t want to be the only one :P

  19. My english is poor, so I’m probably missing some key concepts, but (12 – 11 = 11)? What I’m not understanding?

  20. […] Twitter sharing immediately affected now it’s killed share counts by Jay Meattle Shareaholic, Dec … […]

  21. […] actual Twitter situation seems to be a progressive decline. In this post, Shareaholic told about the new feature that created tweet share decline, in few words no more […]

  22. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  23. […] is where by the new update will get truly interesting. Shareaholic pulled alongside one another and analyzed sharing action facts generated throughout the 300,000+websites that use their product or […]

  24. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  25. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  26. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  27. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  28. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  29. […] is where the new update gets really interesting. Shareaholic pulled together and analyzed sharing activity data generated across the 300,000+sites that use their […]

  30. […] December 4, Shareaholic released data that shows sharing to Twitter declined 11% after Twitter removed access to share counts from their […]

  31. Yes, this prove how human psychology linked to number game. Great analysis btw!

  32. […] The biggest shock came from Twitter that announced to kill its share counts and soon experienced a decline of 11% in overall sharing on the platform […]

  33. […] compared to other social networking platforms, published by Shareaholic on December 4, claimed an 11 percent decline in shares to Twitter since this feature was disabled on November […]

  34. […] my experience, it brought a clear decline in social sharing. More importantly, one of the key aspects of sharing on Twitter was clicking the number counted […]

  35. […] Sharehaolic publiée en décembre, le nombre de partage sur twitter aurait ensuite baissé de 11% (source officielle). Bref, SocialShare qui est un outil de veille et d’analyse des partages sociaux, propose […]

  36. […] of share counts reduce social sharing? While opinions may vary, a study by Shareaholic showed that Twitter shares are down 11% since Twitter removed the ability to display share counts on their tweet […]

  37. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  38. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  39. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  40. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  41. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  42. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  43. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  44. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  45. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  46. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  47. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  48. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  49. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  50. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  51. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  52. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  53. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  54. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  55. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  56. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  57. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  58. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  59. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  60. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  61. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  62. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  63. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  64. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  65. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  66. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  67. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  68. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  69. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  70. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  71. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  72. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  73. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  74. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  75. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  76. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  77. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  78. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  79. […] 11% after the microblogging platform decided to kill support for share counts, according to a report by content amplification platform Shareaholic. Twitter had decided in September 2015 that it would […]

  80. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

  81. Hi Jey! Do you have any good reason to explain why Twitter got this change? I don’t see any helpful thing for twitter when they disable share count.

  82. […] numbers have underwhelmed. Twitter stopped using share counts on buttons. Radical, fundamental changes to Twitter, such as an expanded character limit and a non-linear […]

  83. […] when Twitter eliminated the share count on its embedded buttons? It turns out that it’s had a negative impact on sharing . Who could have seen that coming? […]

  84. […] underlined even additional after Twitter removed share counts from their API, which resulted in a decline in shares throughout the micro-weblog community. And as time goes on, and facebook works to play a much […]

  85. […] was underlined even further after Twitter removed share counts from their API, which resulted in a decline in shares through the micro-blog network. And as time goes on, and Facebook works to play a bigger part […]

  86. […] was underlined even further after Twitter removed share counts from their API, which resulted in a decline in shares through the micro-blog network. And as time goes on, and Facebook works to play a bigger part […]

  87. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  88. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  89. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  90. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  91. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  92. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  93. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  94. […] How so? Since the counts were removed, sharing on Twitter has fallen by 11%, according to research from Shareaholic. […]

  95. […] from Twitter has been in decline for some time, particularly since the platform’s decision to remove share counts from their API. And while it’s still one of the major social platforms, there are clearly come […]

  96. […] from Twitter has been in decline for some time, particularly since the platform’s decision to remove share counts from their API. And while it’s still one of the major social platforms, there are clearly come […]

  97. […] ding to Twitter is in their actual activity and sharing articles on their platform. Shareaholic reports sharing on Twitter is down 11% since the change was […]

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