Ginny Soskey

Understanding the latest blogging and social media statistics is essential to being a successful blogger—you have to know how people spend their time online and how they share information to optimize your site for sharing and discovery. To help you keep up-to-date on the latest and greatest of the web, here are 20 amazing social media and blogging stats:

1. Google+ pages appear in search results for 30% of brand term searches for brands with G+ pages, up from 5% in February 2012 (Source: BrightEdge) Click to tweet.

2. Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media) Click to tweet. 

3. The average CTR for Facebook mobile ads is 1.32% compared with 0.086% for non-mobile ads (Source: AdParlorClick to tweet.

4. 36.7% of U.S. mobile subscribers have accessed social networks or blogs with their devices (Source: comScoreClick to tweet.

5. People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%) (Source: PerformicsClick to tweet.

6. 57% of Pinterest users interact with food-related content, the #1 category of content (Source: Citigroup Global MarketsClick to tweet.

7. Facebook shares have the greatest influence on Google search rankings in the US, followed by the number of backlinks (Source: SearchmetricsClick to tweet.

8. 17% of US cell phone owners do most of their online browsing on their phone (Source: Pew Research CenterClick to tweet.

9. 61% of U.S. online consumers have made a purchase based on recommendations from a blog (Source: BlogHerClick to tweet.

10. 81% of U.S. online consumers trust information and advice from blogs (Source: BlogHerClick to tweet.

11. Blogger is the leading blog site in the U.S., with 46MM unique monthly users (Source: NielsenClick to tweet.

12. 23% of total Internet usage time is devoted to social networks or blogs (Source: Dream Systems MediaClick to tweet.

13. For the first time, more than half (53%) of Americans 65 and older use the internet or email (Source: Pew Research CenterClick to tweet.

14. 50% of consumers worldwide trust email messages from companies they have signed up to receive (Source: NielsenClick to tweet.

15. 24% of the web’s top 10,000 sites have some official Facebook integration, vs 13% for Google+, 10% for Twitter, and 0.6% for LinkedIn (Source: PingdomClick to tweet.

16. More than 1B people will use mobile devices as their primary internet access point in 2012 (Source: GoogleClick to tweet.

17. When visiting a new website, it takes users less than 0.2 seconds to form an impression (Source: Missouri University of Science and TechnologyClick to tweet.

18. Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites (Source: comScoreClick to tweet.

19. 40% of the Interbrand Top 100 Brands are on Instagram, vs 51% on Pinterest, 64% on Google+, 94% on Twitter, and 98% on Facebook (Source: Simply MeasuredClick to tweet.

20. Pinterest pins which include prices receive 36% more likes than those which do not (Source: ShopifyClick to tweet.

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  • http://medulamedula.com mdlmdl

    Very comprehensive stats.

  • http://truehypergh14xreviews.com/ learn about hypergh14x

    I was not surprised that pages with google + was number one. More and more people are using google right now as more and more people are getting interested in online purchases. What surprised me is that shorter tweets are more interesting than the longer ones.

  • http://www.jacknorell.com/ Jack Norell

    Very interesting stats. Especially the price point and Pinterest, good to know.
     
    Curious that Blogger (blogspot) can get so much use, seeing that it’s so filled with spam.

  • Kelly Stahley

    Just linked to this article on my blog http://creatingmyowncareer.com/blogging-statistics/

    • Ginny Soskey

      Wow, what an awesome infographic! Thanks for giving us such a great shout out. :)

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